Lagos State has welcomed popular influencer Mandykiss as one of the brand ambassadors for LASKADA’s anti-drug campaign.
The appointment aims to leverage her large social media following of over 400,000 to reach a wider audience across the state.
Lagos State enlists influencer in fíght against drugs officials noted that drǔg abúse is a serious pandemic affecting society, and the government alone cannot tackle it. By partnering with influencers like Mandykiss, LASKADA hopes to spread awareness and preventive measures more effectively.
Speaking during the announcement, a representative said, “Everybody has a past; nobody is perfect. But with the influence Mandykiss commands, we hope she will help reach the nooks and crannies of Lagos to fíght this påndẹmic.”
Mandy kǐss’s role and campaign goals As a brand ambassador, Mandykiss will participate in events, educational programmes, and social media campaigns designed to discourage drǔg use among youths and the general public.
The campaign underscores the state’s commitment to public health and social wellbeing, combining government action with community and influencer engagement to amplify impact.
Officials stressed that this collaboration marks a new approach to tackling societal issues, highlighting the importance of working with people who can communicate effectively with the population.
