The British Council launched Creative Economy Week 2025 in Abuja, setting the stage for 10 days of critical conversations, masterclasses, showcases, and collaborations across Nigeria and the UK, Peak Newspaper reports.
At a press conference that drew media, government officials, and industry leaders, the Council spotlighted the pivotal role of Nigeria’s vibrant creative sector in driving sustainable growth and global influence.
Donna McGowan, Country Director, British Council Nigeria, emphasized the importance of young people in shaping the future of creativity.
“The creative economy is not just about the arts; it is about fueling sustainable growth, expanding opportunities, and building futures through creativity,” she said.
Representing the Federal Minister of Arts, Culture and Creative Economy, Dr. Hannatu Musa Musawa, the Ministry’s Permanent Secretary, Dr. Mukhtar Yawale Muhammad, praised the collaboration between government and the British Council. He noted that such partnerships help strengthen capacity, expand market access, and showcase Nigerian talent on the global stage.
Creative Economy Week 2025 will run across Abuja, Lagos, Enugu, Kano, Port Harcourt, and London, bringing together policymakers, creatives, and partners to chart pathways for growth in film, fashion, music, design, and digital innovation.
Organizers said the initiative underscored the power of cross-sector collaboration and international exchange in positioning Nigeria as a creative powerhouse.
